In the corporate world, marketing's function is to generate sales leads and build awareness of the company's product or service. Many of these professionals are unaware of the power that PR can bring to their marketing efforts. Instead, it is quite common for businesses to go down the costly road of advertising to get their company, product or services the desired exposure. A much better way to get your company out there is to appear as a guest on talk radio shows. This is an excellent way for companies to gain excellent local and national consumer exposure. Whether you are a web based business or a chain with national clientele - talk radio will get you fantastic local or national attention for your business. " You should do as many phone interviews on talk radio as you possibly can", says Marsha Friedman, PR Expert of Event Management Services, Inc. , a national public relations firm. " Appearing as a guest on a talk radio show will gain you some fabulous media attention ." So let's have Marsha Friedman educate us as to why talk radio is such a public relations goldmine:

1. Demographics and Target Audience. "On AM radio listeners are 55% male and 45% female with many of them college educated or with at least a high school diploma ", says Marsha Friedman. " Talk radio also has a fantastic amount of niche shows to choose from so you can easily identify shows whose listeners are a match for your business ."

2. It is Not a Budget Killer." Talk radio shows are no longer strictly done in studio. Marsha Friedman says, " Almost all interviews on talk radio are held by phone so you won't have to jump on a plane in order to be interviewed in-studio. You don't have to leave your home or office to do an interview so you can easily integrate these interviews into your work schedule."

3. A Fantastic Tool for Sales. Although public relations is definitely not paid advertising, if you get good coverage, it can increase the effectiveness of your sales and marketing . " When interviewed on talk radio you are having a live conversation with a plethora of consumers ", says Marsha Friedman. " A compelling interview on talk radio can sell your product or service without the audience even realizing they've been sold. People who are listening to your interview want to know exactly where they can get your product. Many hosts will drop your website and phone number throughout the interview in order to for you to not sound to pushy or salesy. "

4. A Terrific Endorsement from a 3rd Party. As you can imagine, talk radio shows have loyal followings in order to maintain their terrific ratings. Listeners make sure to listen every time their favorite show or host is on to get all of the latest news and information. Marsha Friedman says, " Talk radio hosts are viewed as old friends by their dedicated listening base As that host is often thought of as an old friend or trusted advisor, when you appear as a guest on their show, listeners hear an implicit endorsement of you and your message."

5. Credibility. This is a crucial ingredient in every marketing campaign - and talk radio supplies it in abundance! Marsha Friedman says, "One of my public relations firm's clients told us, '! every show I've appeared on - the show's host will really talk me up on air and how excited they are to have me as a guest ! Of course, the more important I am as a guest, the more important the host appears to be. As far as promotion and credibility goes - it just doesn't get any better!' Now that is some great PR!"

6. Enough Time to Tell Your Whole Story. If you choose to go with advertising on tv, radio or in print you are faced with specific constraints in terms of budget and time to tell your story. "The great thing about talk radio is that many times you will have up to 30 minutes of times, if not more, to educate the audience about your message. " says Marsha Friedman. These reasons to be interviewed on talk radio should illustrate just how valuable this medium can be to the success of your business. If you would like to learn more about gaining national or local media attention for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha has the ability to get the media attention that you desire without monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.