Who doesn't want to sell more products and increase profits? That's what the world of business is all about! But if you want to sell, sell, sell, you need to first PR , PR , PR ! PR is a terrific way to give your company, product or service the national or local coverage that it deserves.

An absolutely terrific way of getting public relations is by using print. Many people think that by just writing a press release they will get published in print. But if the publication doesn't like your topic they won't publish anything you send! Marsha , Chief Executive Officer of Event Management Service Inc, a national PR firm says " Aside from the traditional press release, there are other inventive ways of securing your place in the pages of your favorite magazine and newspaper." Here Marsha will reveal the some helpful ways to get newspapers and magazines to publish your work !

1. Pen a "How to" Article. " A terrific method to get free PR in print publications ", says Marsha . "If you offer some great tips and present it in a way that is ready for publication, how can they say no! Many publications don't have large staffs and so they depend on articles of freelance writers to fill their pages."

" Say you are a economist. Write a tips article focusing on the best ways to improve our economy ", adds Marsha . Keep every useful tip under 3 sentences, you don't want to be so long winded. Why? The print media love concise articles because they can be used as feature and support pieces. .

Not the best writer? Marsha says, " If writing isn't one of your talents - hire a professional writer to write your article in the same journalistic style used in newspapers and magazines." Published articles help to establish you as an expert, so make sure to include your credentials and other boastful information to support your position as an expert. Marsha adds, "Lots of newspapers and magazine will add boastful info just to make sure they can use your article. " 2. Write an 'Opinion Letter.' Marsha says, " Find a hot topic and write an article based on what your stand is on it. Then email it to your local newspaper Editor. . Don't forget to put your credentials at the bottom of the letter so you get the recognition of being a published expert."

3. Create Photo Opportunities On average, almost all local pint publications are interested in finding great images to add to their pages. " Locally, create a special event - a fundraiser, an art show, a local or national contest", says Marsha . " Then get the press interested and attending. But even if they don't show up, get them a photo and press release right away while it's still news!"

4. Recycle Your Print Coverage Marsha says, " Turn one media hit into multiple hits by sending a reprint of a weekly newspaper story about you or your company to an editor at a daily newspaper, along with a pitch letter offering an angle different from the angle the weekly pursued." If you have daily newspaper clippings, send them on to national newspapers and magazines. Send articles in trade publications to editors anywhere. Submit your article to an article bank. " Get the most mileage as possible out of every story!" says Marsha .

Now that you have the tips, you can get started on your newspaper and magazine PR attack! If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Marsha is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha Friedman has the ability to get the media attention that you desire without costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.