Have you ever heard someone say 'It must be true!I saw it in print!' Just one good article in a decent magazine can do more for the marketing destiny of your product than several back-to-back ad campaigns.

Why? Because America loves magazines. This can be seen by simply looking at the facts. Oxford Communications said that in 2006 alone, there was 22,106 magazines in over 310 categories. This shows that there are at a minimum 310 categories that are of great interest to the residents of the United States of America.

Are We Becoming Desensitized to Advertising?

Marsha Friedman, Managing Director of Event Management Services Inc, a national PR firm says, "In almost all of the 22,106 magazines mentioned above, there are both advertising space and article space available." Many magazine readers can in fact respond to the ads in these publications, but what they purchase the magazine for is one reason alone: to READ it! Butand here's the big problem with advertisingsince we're absolutely bombarded with ads every single day, it's just hard to focus on them. Fordham University recently did a study on advertising!here is their findings:

Advertising is the most pervasive element of the marketing mix: the average family in the United States of 4 is exposed to 1,500 advertising messages a day!'

Wow. Marsha Friedman adds, "Every day, each of us see anywhere from 300-400 ads a day, like it or not. And because, most of the time, we don't like it, our wonderful brains screen this promotional onslaught to, essentially, safeguard our sanity. As weird as it may sound, we are exposed to hundreds of ads every day that we don't even see!"

Now articles are another matter altogether.

Marsha Friedman says, "The people who actually regularly purchase those 22,106 publications want hot, informative content on their top topics. This is an example of when articles can really work and hit the market. And readers tend to accept the information presented in them without question!because it's as if the magazines are actually endorsing the articles' content."

"Here is a terrific example of the power of articles", says Friedman. "Early in my career, my position was as sales and marketing director for a money manager. My job was to generate leads and bring in new clients who had a minimum of $100K to invest."

"One day, a reporter from The Robb Report called to do a story on money managers. While the reporter was interviewing my boss, my boss told him in passing that he was living in the 90210 Zip Code (when the show of the same name was at its zenith of popularity) had a flashy car, and a famous actress as his wife. The result was that there was a big old article in his magazine, with a picture of my boss featured on the cover!"

Friedman continues, "And then the story came out. The phones were ringing off of the hook! The orders just flooded in!" The $20 million under management became $50 million in an incredibly short time!"

Now the question you could pose would be would advertising give this same result? When it comes to advertising, article do have the power to give your promotion a much more quality punch! If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Marsha would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Friedman has the ability to get the media attention that you desire without monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.