Want to sell lots of books? Well you need to get yourself out there! You need to be on the radio, in magazines and newspapers and on TV. The more exposure that you have in the media the better chance it has to survive.

You know you have to alert the public about your book, but you may not have any idea how to get started.

Marsha Friedman, Managing Director of Event Management Services Inc., a national public relations firm says " Having been in the book publicity business for almost two decades, we know a thing or two about generating media attention for books. Talk radio can be one of the most cost-efficient, which best-selling authors will tell you. But, with different firms out there competing for your business, how do you choose the right one? What factors should you look for and which are the most important?"

* Experience. How important is experience? Very. The book publicity firm that you use should have years of experience in doing what you want them to do: promote your book! Book publicity is a very specialized field. Marsha Friedman says, "An experienced professional firm uses many tools to secure media interviews. A skilled firm knows how to develop an angle from your book that will get you the most media mileage. Their press releases should be second to none!that is after all what you are paying for." Also, a skilled publicity firm gives television and radio producers all the factors they need to book a show. These will all help ensure that you get a number of quality media placements.

*Quality Markets. In what markets will you be heard? It is wise to look into the quality of the cities that you will be appearing in. Marsha Friedman says, "If you're paying a firm to obtain media interviews for you, you don't want to be booked in markets smaller than top 100. There's no question that stations in smaller markets have value, but you don't need to pay top dollar for someone to arrange it for you."

*Quality Stations. Are the stations of a good, solid, respectable caliber? Marsha Friedman says, "When my national public relations firm is arranging interviews, we do not go any lower that 5,000 watts. You will find high and low powered stations in every market. Obviously, the more power a station has, the more people will be listening in. " So, if you're paying for media interviews, your best return on investment will be appearing as a guest on the higher-powered stations.

*Expediency. Can we get started tomorrow? Make sure that your publicity firm is on the same page as you and your timeframe. Marsha Friedman says, "Every campaign takes a bit of preparation before getting off the ground. In the planning stage, always make sure that your timeframe is taken into consideration by the publicity firm you are working with."

*Guarantee. How do you know you will get your money's worth? Search out those pr firms that offer some kind of a guarantee. Marsha Friedman says, "There are quite a few public relations firms that work on a performance basis. Take advantage of this opportunity to get your money's worth. Companies that work based on performance are always going to work harder to get you on the best shows."

*Price. How much is it all going to cost you? Most of you won't really be too hung up on this point. But, in the end, this is the final factor you need to take into consideration.

Marsha Friedman says, "By taking all of these factors into consideration, you'll be able to find the perfect PR firm to meet your needs." If you would like to learn more about gaining national and local media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.