If you are struggling with getting the media to pay attention to your press release, do not fear! Here are two great tips to getting your press release to grab the attention of the busy, inundated producer! 1. Topic Overview Once you have gained attention with your eye-catching headline, topic summary, and talking points, it is time to present your full show idea. It is now time to position you as an expert. Do not write a sales piece here. In the Topic Overview, write your show idea. Work the author's name, personal quotes, and book title into the overview. Use the following liberally to build your topic and profile: statistics, testimonials, current facts, specifics from relevant news stories, and professional credentials. Anything that will interest the producer and their audience should be used here. Try to limit this section to no more than a page; the ideal range is four to six paragraphs with no more than four sentences in each one.

Here is a Topic Overview for a show on pets:

For some people, "cute" is the only criterion they follow when choosing a new pet. But deciding which pet to adopt based solely on the animal's appearance can set new "pet parents" up for disaster. After all, puppies don't look quite so cute when they're chewing your furniture! This leads to 6-8 million unwanted pets ending up at local animal shelters each year. Enter pet expert Dr. Diane Pomerance, author of the new book Pet Parenthood: Adopting the Right Animal Companion for You. As a bonafide animal lover, she wants to help prospective pet owners understand how to make the best decision when choosing a new pet - and to recognize that adopting a pet is a lifetime commitment and responsibility that requires much thought and planning.

"There's no denying the attraction to a cute puppy or kitten," says Dr. Pomerance. "But people need to be fully prepared for what's truly involved in caring for that animal. They are actually bringing a child into their home, believe it or not. Make sure that your pit fits your lifestyle!"

How the children will interact with the pet is another important factor. Pets make wonderful companions for children and can help teach them compassion, responsibility, and respect for all living creatures, as well as boost their self-esteem. Just make sure that the pet you choose really does fit with the lifestyle of your child and family as a whole.

Money is another factor to keep in mind. Think about all of the veterinary bills as well as all of the day-to-day upkeep.

"The reality is, pets can be expensive and time intensive. When you love your pet, obviously you want to provide the best care possible. So it is important to understand the costs and responsibilities ahead of time when choosing your pet."

5. Biography This is the one piece of the press release that many people omit, play down or play WAY up! Position the author as an expert. Make sure that you talk about all of your qualifications. If the book is about religion, for example, anything the author does that pertains to religion is applicable.

Two warnings: Sensationalizing and author's credentials will immediately turn producers and hosts off; and simply rehashing a resume with bullet points is an absolute no-no.

If you put lots of work into these aspects of your press release then you will command the media's attention.

Want to learn more about gaining national or local media attention for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.