If you are struggling with getting the media to pay attention to your press release, do not fear! Here are two great tips to getting your press release to grab the attention of the busy, inundated producer! 1. Topic Overview After you have grabbed the attention of the busy producer or host with your headline, topic summary and talking points it is now time to present your show idea. This is when to position you as an expert on the topic. Now you are not going to go and write a sales piece here. Write the show. Work the author's name, personal quotes, and book title into the overview. Use the following liberally to build your topic and profile: statistics, testimonials, current facts, specifics from relevant news stories, and professional credentials. Use anything that will interest the producer, the host, and their audience. Keep this section to a page max.

Here is a Topic Overview for a show on pets:

For some people, "cute" is the only criterion they follow when choosing a new pet. But deciding which pet to adopt based solely on the animal's appearance can set new "pet parents" up for disaster. After all, puppies don't look quite so cute when they're chewing your furniture! This leads to 6-8 million unwanted pets ending up at local animal shelters each year. This is where pet expert Dr. Diane Pomerance, author of the new book "Pet Parenthood" comes in. Her goal is to help future pet parents to make the best decision when they choose a new pet.

"People need to be ready for what is truly involved in taking care of an animal," says Dr. Diane Pomerance. "But people need to be fully prepared for what's truly involved in caring for that animal. Realistically speaking, they are bringing a child into their home. If you don't have the temperament, the schedule, or the space requirements to meet those needs, you should consider a pet that does fit your lifestyle."

Another important factor that often goes overlooked is how children in a family will interact with a new pet. Pets can be terrific for children across the board. Just make sure that the pet you choose really does fit with the lifestyle of your child and family as a whole.

Money also comes into play when adopting a new pet. Think about all of the veterinary bills as well as all of the day-to-day upkeep.

"Pets are time intensive and expensive. If you choose to adopt a pet then you really want to make sure that you take the best care of that pet as possible. So understand the responsibilities and cost before you jump in."

5. Biography This is the one piece of the press release that many people omit, play down or play WAY up! Position the author as an expert. Make sure that you talk about all of your qualifications. If the book is about religion, for example, anything the author does that pertains to religion is applicable.

Two warnings: Sensationalizing and author's credentials will immediately turn producers and hosts off; and simply rehashing a resume with bullet points is an absolute no-no.

If you put lots of work into these aspects of your press release then you will command the media's attention.

Want to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Marsha would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Friedman has the ability to get the media attention that you desire without costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.