The Basics of Social Bookmarking
In the new Web 2.0 world, the fastest way to drive great amounts of traffic to your website on a consistent and growing basis is through social bookmarking.
Social bookmarking services are part of a larger conversation where everyone is allowed to vote and participate through adding interesting links to bookmarking sites and further commenting or voting up or down based on the person's experience of the site marked. With social bookmarking, it allows individuals to leave a trail of sites visited for others to follow. If a site is well liked, it will receive a favorable review, a vote up and in turn a ton of traffic from various sources.
These tags work like keywords. The better reviewed and rated the site is, the more people who add the site to their bookmarks the more traffic gets directed to the site. Previously it was page ranking that generated the most traffic for a website and while it is still a major factor when it comes to traffic generation and direction it is not the only thing that can drive traffic to your website.
The difference between search engine results and social bookmarking results is in the process used to find a site that a person is interested in. For instance, if a person likes a certain music group, they will start out searching on popular search engines. In addition, people will also StumbleUpon a site about music based upon what they've looked for before. Even more targeted would be searching with tags which are little keywords that are indexed by places like Technorati and Ice Rocket. If a website tags itself and lets the social bookmarking site that they've updated their website on a certain topic, it will travel all over the web, be syndicated through an RSS feed and be instantaneously transmitted to anyone who possesses a reader.
You can get traffic to your website through feeds, social networks like Facebook, Myspace, StumbleUpon and the like, and social news networks where people can post stories they find of interest as they surf. These places include Digg, Newsvine, Reddit to name a few.
Different social news and network organization produce larger or smaller amounts of traffic. Some of the better known social networking and bookmarking outfits like Digg and Reddit will produce a number of unique visitors who have come to your website because they're interested in what you are writing about. This is much different than search engine results. Through social bookmarking, there is a personal review from other people who will talk about what's on the site. As a result the people who arrive are highly targeted visitors.
All of these things combined are what helps to create a website with a high level of traffic generation and a constant flow of new potential customers. Posting to all these sites can be a challenge. To make the process ease something called widgets were created in order to assist people in posting. This allows for people to simply click on an icon and post the link to their account in the social bookmarking or networking site. This is of great benefit and allows for a large number of sites to be placed quickly and effectively with the least amount of hassles. It is designed to be as easy to use as possible. It is one of the things that is making it one of the most popular ways to generate traffic in this new Web 2.0 environment.
Most people, however, will use the larger sites and bookmark their sites, filtering them through the use of specific tags that others can search on. Tags are very easy to use and take a place like Technorati and breaks it down into interest-driven sections that only those people who are interested in will search on and find your website.
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Published July 14th, 2008
Filed in Marketing