Barter Exchange Membership Will Benefit Most Companies

by Terry Lamb

As the economy slows and cash flow tightens a savvy business owner will look for ways to reduce excess inventory and get needed products and services without the outlay of scarce cash reserves. The best way is to trade with other business. In other words: barter.

This is the most ancient method of doing business. No money is needed. I have what you need and you have what I need. We trade one sheep for one goat. In the modern world it doesn't work quite that way. I need a computer; you need tires for your delivery vehicle. I sell advertising and you sell pizzas. This is where bartering for business becomes an advantage of the savvy barter network members.

This is the reason clever entrepreneurs enroll in a barter exchange. Such groups serve as clearinghouses for the companies that belong to their service. They are like banking institutions, keeping track of credits and debits as members trade with one another. They generally charge a start-up fee and expect a payment each month thereafter. Also they get a minimal commission on every transaction to cover their expenses.

Your products are sold through the exchange at full retain value. There is no discounting so you do not lose the value of your goods and services. This also helps your business increase productivity. Downtime and unused capacity are reduced and converted to credits in the exchange.

Another great thing about joining a barter exchange is that your business will actually be marketed to the other members of the exchange. Just think, it's like free advertising or having another person on the sales force. And once the members decide they are satisfied with your product or service, they may refer other people to your business which will increase your customer reach.

The business owner should be aware of the tax consequences of barter. Barter income must be reported on the yearly tax return. Although no cash is exchanged, the goods and services exchanged in trade are treated by the IRS as cash transactions through IRS Form 1099B, which is business members received at the conclusion of each fiscal year. The tax, however, is a small price to pay for the additional revenue accrued through the extra business available on barter exchanges.

A barter exchange is an appropriate move for most businesses. If the business is a newly created venture then it can be extremely profitable both in the ways of cash and other needed goods. It can also help to obtain services that a start up or small business would not normally have the money for. Larger businesses can use this system to lower their inventory.

Bartering is the best way for business owners to clear out excess merchandise and acquire needed merchandise Bartering means exchanging something you need with something the other person needs. Bartering for business allows you to work with other network members to create a marketplace. Join a barter exchange which is a clearinghouse for member companies. Each exchange tracks its clients' credits and debits as they barter. Your products sell at full retail value. This also helps you increase productivity and allows you to market yourself to other members. Bartered goods and services are treated similarly to cash transactions under tax laws. However, the advantages far outweigh the inconveniences.

Published July 22nd, 2008

Filed in Marketing


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