Barter Exchange Networks Will Help You Build Your Business

by Terry Lamb

The smart business owner, sensing the slowing of the economy and tightening cash flows, will investigate methods for reducing excess inventory and obtaining necessary goods and services with less outlay of scarce capital. One of the best ways for doing this is to barter with other businesses.

This method has been around since the beginning of time. You don't need cash if I have what you want and you have what I want. In the olden days, people would trade an animal such as a sheep or a goat. In this day and age, it is different because it is modern times now. I might be looking for a computer and your delivery vehicle might need new tires. I am in the advertising business and you are in the pizza business. This is how bartering for business becomes a smart move for all of the people involved in the trade.

This is the reason clever entrepreneurs enroll in a barter exchange. Such groups serve as clearinghouses for the companies that belong to their service. They are like banking institutions, keeping track of credits and debits as members trade with one another. They generally charge a start-up fee and expect a payment each month thereafter. Also they get a minimal commission on every transaction to cover their expenses.

The exchange sells your products at their full retail value. Since your products are not discounted, there is no loss of value of your goods and services. Thus, business productivity is increased while downtime and reserve capacity is reduced by conversion to credits within the exchange.

Another great thing about joining a barter exchange is that your business will actually be marketed to the other members of the exchange. Just think, it's like free advertising or having another person on the sales force. And once the members decide they are satisfied with your product or service, they may refer other people to your business which will increase your customer reach.

The business owner should be aware of the tax consequences of barter. Barter income must be reported on the yearly tax return. Although no cash is exchanged, the goods and services exchanged in trade are treated by the IRS as cash transactions through IRS Form 1099B, which is business members received at the conclusion of each fiscal year. The tax, however, is a small price to pay for the additional revenue accrued through the extra business available on barter exchanges.

A barter exchange is an appropriate move for most businesses. If the business is a newly created venture then it can be extremely profitable both in the ways of cash and other needed goods. It can also help to obtain services that a start up or small business would not normally have the money for. Larger businesses can use this system to lower their inventory.

When business is slow and the flow of money decreases, business owners must consider how to get rid of the products that are not selling and how to obtain more of the products that are in demand. One option is for the business owner to join a barter exchange. This exchange serves as a broker for businesses to exchange and trade products and goods. Money is not needed, when you are bartering for business you only exchange some product for another product that someone else may need. This type of barter system can work well for most businesses.

Published July 22nd, 2008

Filed in Marketing


HACKER SAFE certified sites prevent over 99.9% of hacker crime.
Do You Prefer to Shop by Phone?


          |     |