Do you realize that you can learn valuable lessons from the mistakes you have made running your business? If you research the mistakes you've made you could actually turn your knowledge into marketing wealth.It would be nice to know that we are giving good customer service to our consumers. We cannot please everyone, but, can learn from our marketing mistakes.

If your merchandise and services are superior and you get along well with people, you are probably satisfying the majority of your clientele. Nevertheless, no matter how hard one tries, one can never achieve a 100% success rate. What is crucial is gaining an understanding of why some consumers have abandoned your company. It is necessary to learn how your marketing or customer service functions alienated these people and then correct any past errors if you don't want to have similar experiences down the road.

Studies have found that up to 95% of people who have problems with businesses never actually complain to the company. Initially, this might appear to be a plus since you never have to deal with customers who are complaining. The bigger problem is this; not only are you unaware that you have an unhappy customer, that unhappy customer is never likely to return. Furthermore, while they do not complain to you directly, they will complain to anyone else who they know may want to do business with you.

For every person that complains, there are about 25 people who are dissatisfied in most businesses that never raise an issue. There is a considered loss of 25 times the number of customers who complain about the service. Allow the 90% plus people that may have continued to buy from your business if only you solved their complaint in a timely manner as sufficient motivation!

You must realize that setting up a system in order to monitor customer feedback regarding your business counts as one of the most critical things you will ever need to do. The nice thing, though, is that it is not terribly hard to do. You will need a system which keeps track of customers and how frequently they buy from you. It is also vital that you possess their contact info. Once you've got that foundation, you may put together a system to ask actively for feedback from customers regarding their experiences with your business. Clearly, gathering all of this means you must work out every detail, but overall, the approach is quite simple. It is a shame that many business owners have not bothered to take the time to do this.

You can get a free copy of my latest ebook by clicking here: The 7 Keys To Business Marketing Success. Eric Menzies writes about Small Business Marketing Marketing at http://www.BizRave.com