It is amazing to know that there are only a handful of public relations firms out there that truly know how to harness the power of pr. Then it is not surprising the TV and radio interviews are the best, yet least known, public relations tool to promote businesses.

But as good as these interviews are, they can be made even more effective.

Marsha Friedman, CEO of Event Management Services, a national publicity firm says "Here are some insider tips to help make your interview on TV or talk radio the best ever":

1. Like the Boy Scouts, 'Be Prepared.' Before going on, make sure you're fully prepared with facts, figures and anecdotes to talk about when you're on the air. Use a "cheat sheet' with your best info. The audience can easily detect the difference between a guest bursting with knowledge!and one who's 'knowledge well' is quickly drying up. The latter will lose the audience's attention and any credibility they had been building."

2. Practice makes perfect. Marsha Friedman adds, "One of your key challenges is staying 'on-message.' Hosts and their viewers can throw you off topic in a heartbeat. So here is your challenge: keep afloat while you are on-air. If you're new to the media game, consider getting a media coach. If you already have media experience and just need to sharpen your skill, practice mock interviews with friends or associates." When it comes to being ready, the more practice you put in goes a long way.

3. Public Relations is not a One-Day Thing. Public relations campaigns are not a one-time deal and should be developed into a longer national approach. The longer that you are out there on television and talk radio, the more you will recognized as an expert in your industry.

4. Keep the interview pipeline full. You should conduct as many media interviews as possible. Marsha Friedman adds, "Talk radio interviews can be an unsurpassed way of informing millions about your product!without leaving the comfort of your home or office."

5. Be available at a moment's notice. Any appearances on the media that you do should be viewed as "top priority." That means, when they call..you be ready! Marsha Friedman says, "That means day or night." The more that you appear on-air, the more visibility you will gain!which leads to sales!

6. Sparkle on air. When you are really enthusiastic about something, you can not only hear it in your voice, but it is also catchier than heck. Marsha Friedman adds, "Keep the viewers and listeners interested. Treat every interview like it is your most important!"

7. Keep the audience listening. When it comes to the media, entertainment is the key. The trick, of course, is to be both informative and entertaining. Do that and you'll often find the host jumping in to help you promote your message!

8. Good time management. Key to success with media interviews is how effective you use air-time. A great interview or a complete bust will hinge on how well you keep these three things in mind:

1. Be entertaining, 2. Be informative, and 3. Educate.

Well, that's it. These 8 tips should help you with your media interviews. If you would like to learn more about gaining national or local media attention for your company, product or service, without the financial burden of monthly retainers, Marsha is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit her firm online at www.emsincorporated.com.